Press Release 1/27/2011
In early January the YMCA of Greater Indianapolis kicked off its new brand revitalization efforts with its “Our Cause is You” campaign.
FOR IMMEDIATE RELEASE
January 27, 2011
YMCA PROMOTES NEW BRAND & HEALTH MESSAGE WITH
OUR CAUSE IS YOU CAMPAIGN
In early January the YMCA of Greater Indianapolis kicked off its new brand revitalization efforts with its “Our Cause is You” campaign. Launching a new web site and billboard campaign has been two of the initial efforts made by the organization to promote its new message. The public should expect to learn even more about the Our Cause is You messaging throughout the year with signage in Y facilities and eventually through television commercials. The goal of the campaign is to help the public realize that the Y is a cause-driven organization that offers a host of vital programs and services to everyone in the community; regardless of their income.
In the spring of 2010 the Y announced that it would be adopting the national Y’s new logo and branding strategy. The new, forward-looking logo reflects the vibrancy and diversity of the organization and a framework that focuses on resources of three core areas: youth development, healthy living and social responsibility. The organization also renamed itself to “the Y” to align with how most people commonly refer to the organization.
By concentrating on these three main areas, the Y hopes this will help better explain about its various programs and services. Although all three core areas will be a part of the Y’s long-term strategic goals, Eric Ellsworth, President/CEO, says the YMCA of Greater Indianapolis has included “healthy living” as a top priority under its new branding strategy.
Indianapolis is ranked as the 40th healthiest city in America, but Y officials hope to see the city listed in the top 10 ranking within the next few years. Ellsworth plans to unveil the organization’s long-range plans in helping to make Indianapolis one of the Top 10 healthiest cities in the U.S. during its Healthy Kids Day event in April.
“The Y and many other local wellness professionals/organizations in the community are very concerned about the health of residents in Indianapolis” explained Ellsworth. Through education and assistance, I believe the Y can help lead our community in maintaining a healthier way of life,” added Ellsworth.
Local advertising company, Young and Laramore, came up with the “Our Cause is You” messaging for the Y after surveying local residents about their perception of the organization.
Quote from Tom Denari
For more information about the Y’s programs visit www.indymca.org or call 317.266.9622.